Why We Pride ❤️
Scotty Jacobs
By Scotty Jacobs

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Since day one, we’ve been building Brandless around the principles of truth, trust, and authenticity. We fundamentally believe that our community is what makes this movement special – and that community starts within the walls of our offices.


We are proud to celebrate Pride as a company, because while it’s one thing to build a diverse workforce, it’s another to create an environment where teammates feel like they belong and can bring their whole self to work. As someone who has known what it’s like to hide their sexuality, I’m so proud to work for a company that celebrates each of us for who we are, where we are on our journey, and all that we are.


Brandless’ 2019 Pride celebration started with a meeting of LGBTQ+ employees and allies – a group that eventually came to be known as the #SparkleSquad. Our group, which has ballooned in size across both offices and spans nearly every team, started by wanting to take over an all-company meeting to celebrate and discuss the significance of Pride. In true Brandless fashion, a small idea quickly became a full-team effort: the creative team volunteered to design a special logo; the social media team wanted to celebrate Pride with our community; the social impact team immediately started looking into local non-profits where we could donate product and volunteer to support LGBTQ+ communities.


This year for Pride, we are donating over $25,000 of product to LGBTQ+ Pride Centers through our partnership with Feeding America®, as well as partnering with local organizations to organize volunteer events for our teams. We’re hosting dialogues internally to further the conversations around LGBTQ+ issues because there is still so much work to be done. If you’d like to give back in your local community, reach out to us and we’d be happy to help you find an organization in your area.


We don’t consider this a political issue — the freedom to be whoever you are is a fundamental human right. We are proud to stand with and celebrate all of the LGBTQ+ members of our community, both at Brandless HQ and all across the country. And for the awesome strangers we haven’t met yet, we can’t wait to welcome you as part of the #brandlesslife family.


This year, we Pride out of celebration. We Pride out of solidarity. We Pride out of joy. We Pride out of hope. And we Pride because we’re Brandless.