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What the Heck Does Tree Free Mean Anyway?
Shannon Vestal Robson
By Shannon Vestal Robson
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Conventional trees make conventional paper products. It takes many years for a tree to grow to maturity, get processed for paper products, and make it to you. You’re probably already doing your part to ensure that fewer trees are cut down to be used for the paper products you need by recycling, but according to the American Forest and Paper Association, we’re only recycling about 53 percent of all paper goods. Which is not that great.

What is great? Letting the trees go free. At Brandless, our toilet tissue, facial tissue, travel tissue, and napkins are tree free, but what does that mean?

Answer: it means we create our tree free paper products with bamboo grass and sugarcane. Why is that so special? Because it only takes one year for bamboo and sugarcane to grow to maturity and then be turned into a usable paper product for you. Bamboo grass and sugarcane are rapidly renewable (fun fact: bamboo currently holds the Guinness World Record for fastest growing plant), making them a sustainable option for the environment.

This hard-to-find stuff is still at our $3 price point, so you can spare the trees without making too many other sacrifices. On behalf of the trees: thanks.

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